Case Study

Tapstone

Tapstone exceeds revenue goals by 40% with Revcontent

Tapstone benefits from full control of bids with Revcontent

Company

As the pioneer of Native for Direct Response, Tapstone has grown to become the industry-leading platform for the fastest-growing segment of digital advertising. 

Results

Revcontent helped Tapstone achieve revenue uplift and exceed goals with granular bidding and a customized search strategy.

Optimizing Granular Bids

“Before Revcontent, our biggest issue was inventory, specifically manipulating the bids individually on a site or widget level. With Revcontent, we have full control of exactly where we bid and how much, making our ad spend much more efficient.” 

"Revcontent's strongest capabilities lie in widget bidding and the user interface, particularly when creating campaign boosts. It's one of the most seamless processes I've experienced as a media buyer and makes it quick for getting ideas out as efficiently as possible."
Graham Wirtz
Media Buyer at Tapstone

Customized Search Strategy

“Unlike other ad types, when it comes to Search Arbitrage, it makes sense to have a customized launch strategy. One that specifically works to remove any known clawback traffic sources, according to Google standards, and preferred exposure to competitive supply out the gate, allowing them to prioritize budget allocation and scale efforts considerably quicker.” ,” said Stephanie Reed, Senior Advertising Executive at Revcontent.”

Revenue Uplift and Exceeding Goals

After launching in August 2020, Tapstone quickly utilized Revcontent’s seamless campaign creation process to get over 30 boosts up and running. With consistent optimization through the Bid By Widget feature, Tapstone was able to pause spend on low-performing websites and increase the budget where they saw performance. 

In November 2020, Tapstone exceeded a goal of $20K in revenue from a single campaign boost.  

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