Nexstar Digital is a leading digital media company, comprised of a portfolio of trusted news, lifestyle & entertainment, and commerce brands deeply rooted in building valuable connections between advertisers and customers.
Nextstar Digital’s partnership with Revcontent led to ads taking up less page real estate, increating monetization, and user experience.
Less Page Real Estate = Better User Experience
“Ad quality is always a concern for premium publishers. Our partnership with Revcontent takes up the least amount of real estate, has the best monetization and the best user experience. Site speed is really important to us. A faster ad-load speed helps publishers’ pages load faster, creating more opportunities to monetize,” said Lori Tavoularis, SVP at Nexstar.
Firsty-Party Demand Removes Seasonal Volatility
As Nexstar Digital continuously works toward a cleaner supply path for programmatic buying partners, Tavoularis said, “This first-party demand coming through content recommendation is a far easier conversation to have with programmatic ad partners.”
An Expanded Partnership
Previously, Revcontent was leveraged across Nexstar Digital’s legacy sites and apps.
“We had a conservative approach to monetization” at first, Tavoularis told Publishers Daily. “We gained confidence very quickly, with the product, team and customer service” at Revcontent.