Case Study

Barstool Sports

Barstool Sports experiences increased brand safety and higher margins

Revcontent Increases Revenue for Barstool Sports

Company

Barstool Sports is one of the fastest-growing brands on the planet, surpassing 100 million followers across social platforms. 

Results

Barstool Sports benefitted from increased brand safety and lightweight technology, resulting in higher margins.

Increased Revenue

Revcontent provided significantly higher margins than competitors, allowing Barstool Sports flexibility and margin to operate their growing media empire.

Brand-Safe Ad Fill

Barstool Sports deeply cares about exceeding the expectations of its core fans and audience. Revcontent was selected for our publisher controls and brand-safe ad content. 

Examples of ads that can be blocked. Image includes 6 blocked ads with images and headlines relating to guns, conspiracy theories, beauty, and medicine. Also includes an example of blocked keywords such as "Election" "Disgusting" "Diet" and "Scandal"

Lightweight Technology

With page speed a growing concern for publishers with Google updates coming down the pipeline, Revcontent’s lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals.

Revcontent widgets are ~68% lighter than competitors, allowing Barstool Sports to maintain a seamless user experience.

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